Miller Genuine Draft (MGD) is a favourite among 18 - 24 year old Scottish consumers. 1 in 3 bottles of premium lager sold in the on-trade in Scotland is MGD, and the brand is Scotland's number one premium bottled lager.

Miller Beer is Scotland's No. 2 session lager. In a striking silver can in the off trade, Miller Beer is a 4.2% ABV easy drinking lager. Miller Beer benefits from the head injection tap (HIT), which ensures every pint is poured with a tight creamy head, which locks in carbonation to ensure a refreshing pint to the bottom of the glass.

Miller has developed a promotional platform around contemporary music which has featured sponsorship with NME and consumer promotions with the Miller Music Tours. MGD is the official sponsor of the Download Rock Festival in Glasgow in June featuring some of rock's biggest names including Metallica and Linkin Park.

© http://www.scottish-newcastle.com/sn/beer/scottishcourage/brands/ 2004