The enhancements drove sales of the brand to new heights in the UK where annual sales of Kronenbourg reached the one million barrel milestone for the first time in the brand's history and the momentum of this achievement is being maintained through the increasing success of the eye-catching designer bottle and the introduction of a stylish new fount and the revolutionary HIT dispense system.

Kronenbourg continues to lead the rejuvenation of the UK beer market through drinks innovation in the shape of three excitingly different new products which combine the quality and heritage of France's best-loved beer with clever and contemporary twists. Deco, a pairing of Kronenbourg and absinthe, unmistakeably offers a new concept in beer drinking whilst the slow-brewed speciality beer Premier Cru has genuine connoisseur appeal. Completing the trio is Kronenbourg Blanc, a fruity, white beer brewed in Champigneulles, Northern France which takes its inspiration from the traditional 13th century Cervoise style brewing method.

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