A combination of continental strength, a full-bodied flavour and a full-humour ad campaign have helped make the original ‘export’ lager the number 3 draught premium pint in the UK, despite the Danes’ best efforts.

Probably the best lager in the world since 1847, when J.C. Jacobsen brewed Denmark's first ever pint using a yeast that became the basis for many modern-day imitations. It's said that he named the brew after his son, Carl, who's now a regular in millions of bars across 140 countries worldwide (now there's something to aspire to).

The original superstrength lager (9% ABV) and still the best, Special Brew was first produced in 1950 to commemorate Winston Churchill’s visit to Copenhagen. More than fifty years on, it’s still the UK’s number one.

© http://www.carlsberg.co.uk 2004