Beck's, Germany's number one export bier, is sold in over 160 countries worldwide. The home of Beck's is Bremen where the beer has been exclusively brewed since 1873. Beck's is still brewed in strict accordance with the 'Reinheitsgebot' the German purity law of 1516, which permits only barley, malt, hops, yeast and water to be used in the brewing process.

Beck's is one of the UK's top three highest-selling premium packaged lagers (PPLs), and is distributed and marketed in the UK under licence by Scottish Courage.

Beck's is supported by a comprehensive marketing support programme designed to emphasise the brand's premium heritage and modern, distinctive outlook. The programme includes national print and poster advertising, sponsorship of Beck's Futures, the UK's largest arts prize, which recognises the next generation of cutting-edge artists, and the award winning website.

Now in its fifth year, Beck's Futures provides short-listed artists with the opportunity to create new works for exhibition at London's ICA together with financial rewards to support their work.

© http://www.scottish-newcastle.com/sn/beer/hartwall/brands/ 2004